The Samaritans Flag Day 23/03/2024 - The New Territories

The Samaritans will hold the New Territories Flag Day on March 23, 2024, with funds raised to support our 24/7 emotional support helpline and email services. We sincerely invite donations and registrations from individuals and groups to become volunteers and join us in our efforts for life! Volunteers will receive a Certificate of Appreciation after completion of service.
Design Concept of the Flag Day Stickers

This year, the Samaritans has received support from the local renowned artist Mr Ronnie Lai Keung Wong, who designed a set of five unique stickers based on our key service areas. Through this initiative, we hope to further raise public awareness of different ways to support people in distress and the needs of different communities, and encourage participation in our volunteer services, focusing on the needs of different communities:

  • 24-hour multi-lingual suicide prevention hotline
  • Befriending emails
  • Supporting the Aged Responsibly Programme
  • Befrienders Worldwide Seafarers
  • Community training

Emotional distress knows no gender, age, race, or time. Suicide is one of the leading causes of non-natural deaths in the Hong Kong population, and it has been on the rise in recent years. Despite limited resources, The Samaritans’ volunteers have been working tirelessly for 50 years to maintain 24-hour emotional support services in multiple languages, providing support to those in need through helplines and emails, especially during critical moments.

In response to the increasing suicide trend in Hong Kong in recent years, The Samaritans is also committed to outreach work, promoting public education to raise awareness of community mental health and encouraging individuals in need of emotional support to use our services.


Online donation platform:

FPS ID: 100456573

Bank Transfer: 404-228553-001 (HSBC)

Gold Flag Donation Programme

Making a donation of HK$200 to get a limited edition of the Samaritans Flag Day 2024. Please fill in the Gold Flag Donation Form below. The Gold Flag set will be sent to you by mail after confirmation of the donation.

Corporate/ Organization Support

Corporates/ organizations can support the Samaritans by:

  • Engaging your employees to volunteer on the flag day
  • Placing a donation box or flag day bag in your offices/shops
  • Becoming a corporate sponsor for the flag day

Please contact us for more details: [email protected] or 2515 1423


We are grateful for the support of the following groups/ organisations for volunteer recruitment (in alphabetical order):

Carmel Bunnan Tong Memorial Secondary School 迦密唐賓南紀念中學
Catholic Ming Yuen Secondary School 天主教鳴遠中學
Chinese YMCA Primary School 中華基督教青年會小學
Diocesan Boys’ School Primary Division 拔萃男書院附屬小學
S K H Mung Yan Primary School 聖公會蒙恩小學
Sun Island English Kindergarten – Kwai Hing 太陽島英文幼稚園 – 葵興分校
Sun Island English Kindergarten – Sai Kung Branch 太陽島英文幼稚園 – 西貢分校
Sun Island English Kindergarten – Yuen Long Branch 太陽島英文幼稚園 – 元朗分校
Sun Island Kindergarten – Tung Chung 太陽島幼稚園 – 東涌分校
Sung Tak Wong Kin Sheung Memorial School 大埔崇德黃建常紀念學校

We are indebted to the generous support of the following partner:

Mr Ronnie Wong – design of the flag day stickers
Ms Candice Leung – Website design and IT support


Phone: 2515 1423
Email:  [email protected]

Public Subscription Permit issued by Social Welfare Department: FD/R037/2023